Small Business Banking is Big: High-Octane Approaches in LATAM
Small companies operate in every sector of the economy the world over. Long recognized for the jobs they generate, and their contributions to the growth engine in all countries, it is no wonder that banking institutions are sharpening their focus and marketing tools on the small business segment. Financial institutions are committing as never before to specific and ambitious targets for capturing and retaining small business clients. There are many elements to be considered to maximize the profit potential this group has to offer.
In this Strategic Commentary entitled, “Small Business Banking is Big: High-Octane Approaches in Mexico and Brazil,” Speer & Associates, Inc. (S&A) takes a look at the growing importance of small businesses to the banking industry, pointing to successful models in the largest markets in Latin America.
