Rejoin the Battle: Credit Card Issuing
During the last 20 years, the payments industry has come full circle. For a variety of reasons, most banks sold their credit card portfolios in the ‘80s and ‘90s. Now, a new trend is emerging, as financial institutions reassess their retail strategies and cross the threshold of card issuing with a new relationship focus and need for earning assets with reasonable spreads. Is it easier said than done?
In this Strategic Commentary entitled “Rejoin the Battle: Credit Card Issuing,” Speer & Associates, Inc. (S&A) makes a case for re-entering the business, as financial institutions resume their recognition of the vital role cards play in acquiring and protecting customer relationships.
