Prepaid Cards in Latin America: A Rising Tide
The prepaid card market in Latin America is highly heterogeneous, and has much work ahead of it for significant growth, adoption, and usage. With strategic objectives and market positioning varying from country to country and from the view of each industry participant, it is a challenge for Latin American banks to determine the most promising markets and segments to best align with their business plans.
But the market potential is enormous, and prepaid has emerged as the fastest growing payment card segment in the region—with increased adoption by consumers, government agencies, and businesses. In this Strategic Commentary titled, “Prepaid Cards in Latin America: A Rising Tide,” Speer & Associates, Inc. (S&A) discusses the potential and opportunities of the prepaid card market in Latin America for financial service providers.
