Financial Services Marketing, Sales, & Pricing: Challenges of Social Media & Regulatory Oversight
The past two years have been particularly difficult on many levels for financial institutions, and efforts to drive sales cultures through both traditional and alternative delivery channels have provided special challenges: the need to adapt to new ways of doing business and dealing with employee uncertainty. But across the board, we see that banks are adapting ‘big time’ to this new world, including the area of social media and the willingness to embrace new technologies in marketing communications.
In this Strategic Commentary entitled, “Financial Services Marketing, Sales, and Pricing: Challenges in the New World of Social Media and Regulatory Oversight,” Speer & Associates, Inc. (S&A) examines the challenges facing financial institutions given the proliferation of information – being pushed and pulled from customers – and the impact to marketing communications, sales, and pricing. The new environment poses many challenges, but opportunities as well if managed effectively.
