Consumer Fees: Keys to Retail Banking Success?
One of the major contributors to bank profitability is revenue derived from consumer fees. Banking fees are understood by some customers and are murky to others – and can certainly be a source of negative publicity, and even consumer advocacy actions. But on the bright side, many banks have fee structures that not only are perceived by customers as fair, but have been maintained for extended periods of time with good success.
In this Strategic Commentary entitled, “Consumer Fees: Keys to Retail Banking Success?” Speer & Associates, Inc. (S&A) examines the impact of consumer fees on the banking business today and discusses the objectives, decision processes, and implementation of consumer fees as part of rational retail pricing.
