Branch Transformation and Rebirth: Strategies to Serve Customers and Improve Earnings
During this economic downturn, one thing has become clear: there is still a major role for the bank branch to play in virtually every financial institution’s delivery channel strategy, now and into the foreseeable future. But, it is equally obvious that this channel strategy must be relevant to customer needs and at the same time increase revenues, while lowering expenses. As with all delivery channels, there is no “cookie cutter” approach to fit every bank or even every branch within the network.
In this Strategic Commentary titled, “Branch Transformation and Rebirth: Strategies to Serve Customers and Improve Earnings,” Speer & Associates, Inc. (S&A) takes a look at branch strategies of the recent past and then explores more contemporary approaches being undertaken to provide world-class customer service while simultaneously improving overall earnings.
