Branch Sales: Can Results Meet Expectations
After decades of attempts to de-emphasize the branch, its resurgence as the key delivery channel for most banks continues. Branches typically provide the initial, and sometimes only, face-to-face encounter with new customers. This opportunity must be a positive experience for the customer,and a productive and profitable one for the bank.
In this Strategic Commentary entitled “Branch Sales: Can Results Meet Expectations?” Speer & Associates, Inc. (S&A) examines the branch in its role as the primary sales facility for most banks, and the elements of success required to ensure a dynamic but measured sales environment.
