Banking on Baby Boomers: Boom or Gloom
Much has been written about the Baby Boomer generation and its impact on social and economic issues and patterns stretching across the developed world, but above all in the U.S. The most studied population group in history, it is no wonder that this scrutiny raises profound concerns as well as optimism. The fact that, as a whole, Baby Boomers are generally unprepared for their retirement presents significant issues and opportunities for banks, as they develop financial products for Boomers and tend to their own retiring employee population.
In this Strategic Commentary entitled “Banking on Baby Boomers – Boom or Gloom?” Speer & Associates, Inc. (S&A) provides its perspective on the Baby Boomer segments and examines challenges and prospects they present to financial institutions. We hope that you find it useful as you address the “Boomer” issues and opportunities in your organization.
