Business Unit Strategy
In contrast to Corporate Strategy, Business Unit Strategy is concerned more with how a specific business competes successfully in a particular market. It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities, and developing market expansion tactics.
Financial institution executives often rely on S&A’s consulting support derived from experience dealing with the most difficult management issues affecting the financial services industry. S&A’s extensive consulting experience and international presence provides us with a unique vantage point for understanding major industry developments and trends and how they impact business unit strategies in different market situations.